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Write ‘your story’ here in “Top Celebrity Story” — be discovered, inspire others and get possible opportunities for Celebrity Branding or other business. Celebrity Branding is often used for marketing and selling!

Ordinary Celebrity

Only ordinary people becomes celebrity over time; and there are “ordinary celebrities”. What is an ordinary celebrity?

The concept of the ordinary celebrity is quite old .

“Ordinary Celebrity — that is, people who are not professional experts or celebrities (and, this definition has very little to do with “averageness” or typicality) — become part of commercial media.”

In Berkeley Journal of Sociology, Laura Grindstaff discussed the topic in an insightful article, “Reality TV and the Production of ‘Ordinary Celebrity’: Notes from the Field” published by Regents of the University of California.

The above reference to the research paper of Laura Grindstaff is just an example. There are many research papers that examine the related topics:

• The growing phenomenon of the ‘ordinary celebrity’ on YouTube and social media;

• The role of these “Ordinary Celebrities” in redefining new “Celebrity” in our digital era; and

• Other emerging phenomenon revolving around monetizing ordinary celebrities.

BBC reported about: The disruption of the celebrity cycle

“When celebrities stay at home, the gossip-mill begins to stutter …So what to do, as a celebrity whose very existence depends on being seen by other people, when we are all stuck at home? … it’s those who have offered up real wit, charm and skill that the public have taken to heart… It’s also allowed talented newcomers to emerge…”

Question: If newcomers are becoming celebrities and celebrities are just ordinary people, can you be a celebrity?

Opportunities for DIY Celebrity

Now, “Ordinary People” can be the focus of the media — and commercial branding and advertising industry because of the exponential growth of social media and other publication platforms like Medium. These days, more and more people are becoming ‘ordinary celebrity’ through reality TV (still a steep slope to ride) and DIY Celebrity.

But why Celebrity?

Branding, Marketing & Product Endorsement

Celebrity Endorsement for Marketing is a well known technique in branding and marketing to sell products and services, as well as, identify/position a specific city, company, product or service brand. And this a profitable business both for the companies and the celebrities who is endorsing the products and services.

Often it’s easier for the well known people — Celebrities — to start their own business successfully because of their familiarity, networks and followers and fan clubs.

Brand Ambassador — how it works in marketing?

A brand ambassador endorses brand(s) — be it a brand of a country, city, company, product or a program. In most countries, Celebrity Endorsements have proven very successful increasing brand awareness and monetization of brands.

Successful Celebrities

“There are no guarantees of successful celebrities” is a common knowledge but no harm trying to be a — DIY celebrity— digital global DIY Celebrity.

Whatever may be the end results, the process of “Writing Your Celebrity Stories” may help in self analyzing and self-improvements; and can inspire others, help some people to get out of their difficult times in life and lead a more meaningful life. And that’s not a less achievement as a “Top Celebrity” in your own unique way. And possibly can also become a commercially successful ‘ordinary’ Top Celebrity!

Let’s begin. Let’s start writing “own celebrity stories” towards the journey of the DIY celebrity. Good wishes for ‘your celebrity Story’ writing journey towards a potential celebrity status!

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